Page 12 - Black Friday Ebook (FINAL)

Footfall is down everywhere: in Oxford St (the
busiest shopping street in the UK, home to many high-street brands)

and the rest of the West End, footfall is down 62% compared to last

year. Source: https://www.newwestend.com/insight_post/daily-visitor-bulletin-16-august-2020

Few customers are coming to the area, despite
huge discounts of 70% or more.

Money not being spent there will move online: this Black Friday could
be massive for ecommerce and you need to be prepared.

Source:
https://www.theguardian.com/business/2020/aug/13/coronavirus-sadiq-khan-footfall-in-london-west-end-down-by-two-thirds-on-last-year