Page 16 - Black Friday Ebook (FINAL)
P. 16
Channels
Your customer’s journey
doesn’t fit nicely onto a single
platform. It will likely require multiple
touchpoints across different channels.
People jump from Google to YouTube,
from Facebook to Instagram, from
mobile to desktop, from image and
text to video content.
Make sure you also plan a
coordinated strategy across platforms
and content types. It will help you
maximise sales during Black Friday.
Multiple touch-points in the customer’s journey
