Page 21 - Black Friday Ebook (FINAL)
P. 21

Profitability






            Protect your margins.



            Make sure you are designing offers and bundles with your margins in mind.


            You need to ensure you are making profit, rather than just getting products out
            the door.





             Plan for the cost of returns









































            Source: https://www.shopify.com/enterprise/ecommerce-returns
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