Page 22 - Black Friday Ebook (FINAL)

Plan for the cost of returns

BFCM is a frenzied period for shopping, where you see a
much higher volume of orders and where most people shop for

Christmas presents.

As a result you will likely see an
increase in the volume of returned During BFCM, it can have a
orders.
positive effect on your
There’s an industry standard to conversion rate: customers feel
accommodate customers by comfortable that their loved ones can
extending the period of returns to the return a product if they don’t like it, or
first week of January. if it doesn’t fit properly.

Should you do it as well? But it also increases your overall costs
(restocking and refunds, shipping
costs if you offer free returns)
According to Navar: To make a decision, look at what your
“

More than 2/3 of similar-sized competitors are doing:
are they offering extended periods of
shoppers say they’re returns? Do they offer free return

deterred by having to pay labels?

for return shipping (69%) or But more than anything else: can you
restocking fees (67%), and afford it while staying profitable?

“
17% said they would not
make a purchase without When you make

the option to return to a your calculations, keep
store.”
in mind that your volume

These are arguments in favour of a of sales will likely be
lenient return policy.
higher than normal.

Source:
https://see.narvar.com/rs/249-TEC-877/images/Cons
umer-Report-Returns-2018-4.3.pdf