Page 18 - Black Friday Ebook (FINAL)
P. 18
Your BFCM Offers ● Profitable: boost your AOV with
bundles (Average Order Value)
A few basic rules: ● Long-term: integrate Reward /
future
for
programs
VIP
retention and LTV (Lifetime
Value)
● Simple #1: keep your offers
simple and easy to ● High energy: short flash sales
understand (site-wide, avoid and doorbusters throughout
the period to keep things fresh
coupon codes)
● Simple #2: if you must use ● Fun: create high energy visual
assets, use gamification to
them, make sure discount keep things engaging
codes are easy to find AND
easy to use
We can’t say it
● Attention-grabbing: less than “
20% is NOT seen as a worthy enough: Know your
BFCM offer margins!
● Exclusive: reward your loyal
customers by offering early
access We’ll go into details about the
different types of offers in our
● Smart: know your margins
Offers section.
