Page 15 - Black Friday Ebook (FINAL)
P. 15
Goals
Be clear about your objectives for BFCM.
“An effective Black Friday strategy is one that can clear out excess or
slow-moving stock ahead of the New Year without destroying your margin. “
Source: https://edited.com/resources/black-friday-post-mortem-trends-2019/
● What revenue am I planning ● What is my advertising
to make? budget?
○ And how does it split ● What is my target profitability
across my promotion on each offer?
period?
● How much traffic do I need to
drive?
