Page 23 - Black Friday Ebook (FINAL)

We Are Purple Dog Tips

How to keep return costs under control

“In the lead up to Black Friday, we noted US retailers stocking less
product categories with a complicated size range in an effort to
avoid the costs involved in mass returns.

We advised retailers to be strategic in marking down product
assortments, stating products without a wide size range are ideal
for reducing to minimize returns during the sale period. “

Source: https://edited.com/resources/black-friday-post-mortem-trends-2019

Another tip: identify your serial returners and exclude

them from your email marketing campaigns.