Page 28 - Black Friday Ebook (FINAL)

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Stay Realistic

Be mindful about how much customers will realistically be willing to spend
with you.

If your normal Average Order Value is $50, and your offers are “spend $400 to
get 20% discount”: the gap is likely too big.

If you’re selling a product that takes a few months before it runs out, would
people buy 3 or 4 of the same product?

Always be mindful that people shop differently. Some will spend time
comparing bundles, while some buy and get out.
“

So don’t hesitate to mix several types of offers.

For example, offer 25% site-wide and create bundles with a steeper discount.

“ ‘Buy and get out’ customers will use your 25% code, and

shoppers who like bargains will be interested in your bundles.