Page 29 - Black Friday Ebook (FINAL)

Types of offers

Discount codes or

site-wide discount?

Make sure it's easy for customers to
take advantage of discounts.

Avoid discount codes.

When possible, discounts should be

applied automatically to the cart.

You can’t make site-wide offers?

Make sure offers appear very visibly on the
website. You can add a banner at the top like in this example from Goop.

Make sure the savings appear clearly as well, so customers don’t
have to wonder if the current price is already discounted or if it’s the original
price.

If you are planning to use discount codes, the field to input them needs to
be really visible. Otherwise you will see an increase in the abandoned cart rate.