Page 31 - Black Friday Ebook (FINAL)

We Are Purple Dog Tips

All these offers and discounts can be really difficult to manage
manually.
Make your life simple and use apps to manage them.

For Shopify, here are the apps we recommend looking into:

● FREQUENTLY BOUGHT TOGETHER
● BOLD
● ONE CLICK UPSELL
● ZIPIFY
● CART HOOK

Volume Offers

These offers are usually built around the principle: Spend X, Get X Discount

● Spend $100, get 10% discount

● Spend $400, get $100 discount

The whole objective of this type of offer is to increase your Average Order Value.

This means you can spend more on Cost Per Acquisition - which is critical at a
moment where the competition is fierce for ad space, driving costs up.