Page 35 - Black Friday Ebook (FINAL)

We Are Purple Dog Tips

Collaborating with other brands

You could also create bundles in collaboration with other brands. These
brands should be complementary with your brand and products.

Make sure you iron out how you’re going to bundle those products
and who is sending them out.

The idea of moving inventory between you and the other brand can be
daunting.

And you could be tempted to have both stores ship separate
packages.

But it’s a risky move. When the first package is delivered, customers will
complain that part of their order is missing.

No matter how obvious you make it on your sales page and in your
follow-up email, you WILL get complaints.

So if you do collaborations: 1 customer = 1 package. You’ll avoid trouble
down the road.