Page 37 - Black Friday Ebook (FINAL)

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Examples of offers by large retailers

“Most US retailers ran offers in the week leading up and made their
deepest discounts on Black Friday. The same promotions then
continued over Cyber Weekend until Monday, instead of increasing in
percentage over time.”

“30-40% off was the favored discount bracket by retailers on Black
Friday. EDITED’s data proves prices didn’t need to be slashed too

dramatically to sell through – items reduced by 20-30% saw a higher
percentage of sell out “

“Banana Republic, for example, opened the week with a 40% off
promotion, which deepened to 50% on the Wednesday and carried on
until Cyber Monday.”

“In the UK, boohoo went straight to market with an ‘up to 75%’ offer.
When Cyber Monday hit, the promotion dropped to 30% off. “

“Retailers such as Gap used Cyber Monday to offer basket codes on top
of blanket discounts to freshen up the offer. Everlane went in a different
direction on Cyber Monday, advertising a ‘choose what you pay’ offer
on selected products”

Source: https://edited.com/resources/black-friday-post-mortem-trends-2019