Page 42 - Black Friday Ebook (FINAL)
P. 42

Website





              Optimisation




              Q4 is also not the time to undertake major transformations in your website,
              however there are 2 elements you want to fix before the period.




              Website                       Speed


              The first one is website speed.                     A good free resource to get started:
                                                                  GT Metrix.
              A slow website is already a drag for
              your  Conversion  Rate  in  normal                  So  test  your  website  speed  on
              times,  but  it  can  absolutely  kill  you         desktop AND mobile, and get fixin’ if
              during BFCM.                                        needed.

              There are too many tempting offers                  It’s  worth  investing  in  a  good
              flying  around  for  customers  to  be              developer.  Think  about  it:  even  a
              willing to put up with a slow website.              0,1%  increase  in  your  Conversion
                                                                  Rate could pay that developer’s fee
                                                                  multiple times.
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