Page 43 - Black Friday Ebook (FINAL)
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User Experience
The second one is your Customer’s Journey and user experience.
● Can they find what they are ● How many steps does it take
looking for easily? to check out?
● Are product descriptions ● Do you offer fast checkout
readily available? options?
● Can they access info about ● Can they easily find where to
sizing immediately if they input discount codes?
need to?
“ Q4 is NOT the time to revolutionise your website.
But you want to make sure you’re not losing customers along the
way, especially in a period of high traffic.
Tools like Hotjar, Lucky Orange or Crazy Egg can give you insights on your
website visitors’ behaviour.
They will allow you to identify where visitors are bouncing off (among other cool
features).
Armed with that knowledge, you can then implement improvements to your
website, that could positively impact your Conversion Rate.
Just don’t rebuild it from the ground up on October 31st!
