Page 44 - Black Friday Ebook (FINAL)
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We Are Purple Dog Tips




                  Make sure your website is mobile-responsive


                  According to Adobe, 33.5% of all e-commerce sales were on a mobile
                  device

                  Google puts the number at 40%.

                  If your website is not mobile-responsive, you could be missing more
                  than 1/3 of your potential customers.


                  And for those who buy on desktop?

                  You could be missing an important touch-point, engaging them while
                  they’re on mobile, bringing them one step further in your funnel.

                  Pay  attention  especially  to  those  embedded  customer  service  chat
                  pop-ups: they tend to cover buttons and discount code fields, making it
                  very difficult for your customer to complete their transaction.
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