Page 48 - Black Friday Ebook (FINAL)

Get your website tracking in order

Are you planning to use paid advertising during the period? Make sure your
website tracking is perfect.

If you have issues with your Facebook Pixel or Google Tag, it is worth getting a
specialist to fix those problems.

But don’t leave it until November to get it fixed!

By building proper data ahead of the period, you will be able to retarget visitors
using paid advertising.

On Facebook, for example, you can retarget website visitors for up to 6 months.

BFCM is a great time to catch those abandoned carts, or visitors who have
previously browsed your products without purchasing.
“

We can’t insist enough on proper tracking.

But what if you don’t have proper tracking?

● You’ll have no idea if your ad ● You can’t let Facebook or
campaigns are performing Google optimise your ads
well either

● You can’t optimise by scaling ● You can’t retarget properly
the high-performers and
cutting the under-performers

Basically, you’re spending your budget in the dark and missing all the optimising
potential.

Pixel problem! Even the big guys don’t always get it right.