Page 47 - Black Friday Ebook (FINAL)
P. 47
Gift Guide Page
Gift guides are a great way to get
your followers excited about your
future offers.
They are also excellent for building
audiences ahead of time (you can
retarget those visitors later)
In the middle of the BFCM frenzy, gift
guides are an efficient way for
visitors to view all your offers on a
single page.
Publish the guide at the beginning of
November, and leave the page up
until the end of BFCM.
Make sure that visitors can easily
distinguish between past, current
and future offers. For future offers,
indicate when they will launch.
Help them recognise what is
available now, and get them
excited about what is to come!
