Page 41 - Black Friday Ebook (FINAL)
P. 41
Watch your margins
Make sure you work out your margins! And don’t combine several
Don’t focus only on discounts. low-margin products together then
offer a discount on them!
Think about adding offers that will
protect your profitability. If you have a hero product, combine
it with other products, especially
Do you want to push a low-margin slow-movers.
product?
People will get excited by the hero
Combine it with a high-margin product at a discount, and pairing
product so you’re still profitable with other products will bump up your
enough on the bundle. Average Order Value.
