Page 38 - Black Friday Ebook (FINAL)
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Gamification
BFCM is a great opportunity to experiment with gamification.
What is gamification? It’s the process of using game mechanics and game
thinking in non-gaming contexts to engage users and solve problems.
In clear language, you’re building on people’s attraction for competition and fun
so:
● they engage with your content
● play the games
● win discounts and extra prizes
● then go buy your products to redeem those perks
It’s attractive, exciting and fun for your customers and brings a sense of
novelty.
It’s less in-your-face than a discount, since your customers will be drowning in
them by that time, and might be a bit offer-fatigued.
It also creates engagement on your social platforms which is always a good
signal for the algorithm and can push your organic content up in the feed.
Here are a few examples, using Shopify apps:
Spin a wheel and hope to land on a big discount
(Wheelio, Spin A Sale, Spin to Win)
