Page 33 - Black Friday Ebook (FINAL)

We Are Purple Dog Tips

Make sure you can deliver.

Some of your products might be more complex to put together than
others. If you are facing a surge of sales, you might run into trouble
delivering those orders.

The last thing you ever want to do is to refund a customer on their
BFCM order.

Not only are you not able to deliver a product they were counting on.
But by the time you inform them that you can’t deliver, the whole BFCM
period is over.

They have missed discounts in other stores and they won't be happy.

It will likely have a negative impact on your customer service,
attracting negative reviews and comments. It can also affect your
Page Score on Facebook.

According to Facebook:

“If your Page's score drops to 2 or below, your Page will be penalized.
Pages with a score between 2 and 1 will see a delivery penalty applied
to its ads, meaning they will reach fewer people for the same budget. If
your Page’s score drops to 1 or below, it will automatically be disabled
from running ads.”

Source: https://www.facebook.com/business/help/108127923199330