Page 32 - Black Friday Ebook (FINAL)
P. 32
Straight Discounts
These are the simplest discounts:
● 50% on specific products
● 40% on specific collections
● 30% site-wide
As a general rule, during BFCM anything under 30% is unlikely to get people
really excited.
Source: Fashion Nova
2 things to consider when offering sitewide discounts
● consider first if you are still profitable offering site-wide discounts. If there
is a risk, focus on offering discounts on specific products or collections
only.
● if you only offer your customers a site-wide discount on your entire store,
it will be hard to drive continued interest in your sale after you announce
it on the first day
