Page 34 - Black Friday Ebook (FINAL)
P. 34
Bundle Offers
Bundles come in all shapes and sizes. For Black Friday, we usually recommend 2
types of bundles:
● Open bundles
○ BOGO - Buy One Get One (or BOGOF in the UK)
○ Buy 2 Get 3 etc.
● Set bundles
○ A set of preselected products, with a discount
○ “Shop The Look”
○ 1 best seller + 1 slow mover
○ Free gift with any purchase
By offering set bundles you are reducing shopping fatigue by making choices
easier.
You are avoiding paralysis by analysis and potentially improving your
conversion rate.