Page 27 - Black Friday Ebook (FINAL)
P. 27
Plan your offers
● What are the offers you will run with?
● When do you want to run them?
Prepare a calendar with the exact dates you want to run your offers.
You don’t have to restrict yourself to BFCM weekend - lots of brands have special
offers running all through November.
Here is a simple example from last year:
2 weeks before BFCM this client ran a pre-BFCM offer, and brought in an
extra 30% revenue for the month.