Page 7 - Black Friday Ebook (FINAL)
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Google reports: “Last year, 78% of U.S. holiday shoppers used
three or more channels to do their holiday shopping, and 58% of
shopper-reported purchases were made online.
This year, we expect those numbers will grow, as almost 75% of U.S.
shoppers who plan to shop this season said they will shop online more
for the holidays than they did in previous seasons, and a similar number
said they would browse for gift ideas online and not in store.”
A lot of online brands will make a large portion of their sales
during the BFCM period.
And it can transform an average year into a stellar one by the end of Q4.
