Page 22 - 77834_NSAA_Batch

Awards
NSAA MARKETING & SAFETY AWARD UPDATES

FOR 2017-18

BY EARL SALINE, NSAA DIRECTOR OF EDUCATION PROGRAMMING

AREAS AROUND THE COUNTRY put in tremendous time and The fact is these awards are well worth the minimal
effort each year developing outstanding marketing and safety time and effort it takes to fill out the application. They rec-
programs. Yet, relatively few receive credit for this great work ognize the best in area efforts to attract new and exist-
outside of their resort. To show off your campaigns, and get ing guests and to educate them about responsible skiing
the recognition you deserve, submit your initiatives for the and riding. They not only recognize the winners, they also
chance to win a national award from NSAA. highlight the amazing creativity and innovative nature
Many resorts don’t realize that in the long and storied his- of area personnel across the country. And they serve as a
tory of NSAA’s National Marketing and Safety Awards pro- marker of excellence for the public, whose awareness of
grams, areas of every stripe, with every kind of budget, and in such accolades is invaluable.
every part of the country have taken top honors. Those who Now is the time to think about submitting your best
don’t participate may not realize that there are several award entries to see how you stack up against your peers around
categories—not just one over-arching competition. They may the country and get some press in the Journal as we share the
not know that they can submit more than one entry, and best elements from the submissions.
that categories may change from one year to the next. Just as
the categories have changed, the application process has also Marketing Awards: As the business of operating
changed, making it surprisingly easy and quick to fill out the ski areas has evolved, so have the marketing strategies used
application and assemble the supporting materials. by areas. Social media is now widely embraced, and skiers

THE INDUSTRY STANDARD FOR SLOPE LIGHTING