Page 23 - 77834_NSAA_Batch

and riders of all ages are regarded as content generators and Safety Awards: From websites and videos to school vis-
grass-roots advocates for ski areas of all sizes. The NSAA its and posters, there are numerous ways to educate, reward,
Marketing Awards are a great way to show your best stuff and recognize safe skiing and riding behavior. And, your
and share how your area sets itself apart. staff is often the front line of these efforts, demonstrating
A new category this year is the “Most Unique Marketing and reinforcing the culture of safety areas strive for. These
Program” to celebrate those campaigns that don’t fit the awards are a great way to show off your area’s creativity in
mold. And to spice things up, two winners will be chosen in bringing safety messaging to life.
the “Best Overall” category—one for areas with fewer than Here are the 2017-18 NSAA Safety Award categories:
500,000 skier visits and for those with 500,000 or more • BEST OVERALL SAFETY PROGRAM
skier visits. (500,000+ visits; less than 500,000 visits)
Here are all the categories for the 2017-18 NSAA • BEST EMPLOYEE SAFETY PROGRAM
Marketing Awards: (safety/education of employees)
• BEST GUEST SAFETY PROGRAM
• BEST OVERALL MARKETING CAMPAIGN
(safety/education of guests)
(500,000+ visits; less than 500,000 visits)
• BEST #RIDEANOTHERDAY SAFETY PROGRAM
• BEST USE OF MOBILE TECHNOLOGY
(speed and collision awareness education)
(app, advertising, geolocation)
• SAFETY CHAMPION (a resort employee exceptionally dedi-
• BEST SOCIAL MEDIA CAMPAIGN cated to safety education of guests and employees)
(area – and/or user-generated content)
• BEST USE OF VIDEO The deadline for both the Marketing and Safety Award
(online, broadcast, branded and/or user-generated)
entries is March 1, 2018. Find entry forms and more
• BEST LEARN TO SKI & SNOWBOARD / BRING A FRIEND CAMPAIGN
(leveraging LSSM/BAF programs, i.e., the Triple Play) information at nsaa.org/growing-the-sport/market-
• MOST UNIQUE CAMPAIGN ing-awards-conversion-cup/marketing-awards and at
nsaa.org/safety-programs/national-safety-month.
(different and effective marketing) VISIT OUR WEBSITE AT

EXCLUSIVELY DESIGNED FOR SNOW VENUES!

• Save up to 85% in operating electricity
• Reduce “In Rush” current up to 95%
• Save up to 600% on maintenance
• Increase vital acuity by over 100%
like flicker and glare
• Eliminate “Photobiological Hazards”
• Won’t ice over like LEDs

• Dark sky compliant design

WWW.ULTRATECHLIGHTING.COM

201.784.1233 • PO Box 566, Closter, NJ 07624-0566