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Only 150 acres have been identified in the UK as Robots may never replace the personal
suitable for commercial tea plantations, however, attention demanded of tea in top hospitality
growth in the tea business is expected to come from locations, however, there is plenty of scope for
creating more tea experiences and adding more value innovations.

to stockists and drinkers. Individual tea bushes are
These include new teas being developed and
being dedicated to the best tea establishment to
paired with delightful foods to create new tea
provide unrivalled provenance and story in every cup.
experiences without the high labour
requirements.
A new series of bespoke training videos are being
released to each stockist. Film is a powerful medium Discerning tea drinkers are happy to indulge
for training. Regular visits from top chefs to learn their own time to help ‘assemble’ the tea
about the exciting possibilities for tea are often filmed experience and effectively contribute to the tea-

for television and can reach tens of millions of viewers making themselves. Jonathon Jones is the tea MARCH/APRIL 2023 | ISSUE 29
in an hour. Rick Stein’s tea visit aired on the BBC this man at Tregothnan and was made an OBE for
month and brought steaming sales for Tregothnan tea, services to international trade and commerce.
in independent retailers. He calls the new tea service trend ‘fine and light’.

www.beveragestandardsassociation.co.uk
www.beveragestandardsassociation.co.uk