Page 20 - SBrewing(April2021)

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Industry Insight
with Julie Barker
FEA (the Foodservice Equipment Association)
recently launched the first modules of its
hugely anticipated and ground-breaking
Industry Insight database. Now FEA is working
on the next phase of the project, in
conjunction with the BSA.
We are asking members for their valuable
input to deliver UK-wide insight into the
different sectors of the beverage
equipment market.
What makes Industry Insight different is that it
is based on live, constantly updated
information and, as well as giving overviews of
the total market within each sector, it also
shows information by operator, allowing users
to drill down to individual sites, and by type of
equipment. It will show growth and contraction
and if the site is open or closed, due to the
pandemic.
Foodservice industry consultant Julie Barker is
working on the Industry Insight project and is
calling out for BSA members’ input and insight
into the beverage equipment market.
She said:
“The information will help us compile a
complete picture of the market by sector,” she
says. “It will be an integral part of a database
that will be incredibly useful to anyone
supplying the market.”
In development for two years, the aim of the
Industry Insight project is to create what FEA
chair Steve Hobbs describes as “an industry
first.”
APRIL. 2021 | VOL. 16
He says,
“It’s a genuinely unique set of data that offers a
deep understanding of installed foodservice
equipment in the UK. There is nothing like this
on the market, the grass root granularity of
detail is incredible.”
The database is supplied in modules covering
specific product areas, the first three to launch
being cooking and warming products,
warewashing and refrigeration. Next are
beverage systems. Each module gives an
overview, with the total number of outlets and
appliances in the market, then users can drill
down by sector – pubs, hotels, education, and
so on – or by product type. In the case of
beverage systems, products will cover all types
of hot drink equipment, plus cold systems such
as juice machines and water dispensers.
Data on individual sites is refreshed every week
by Caterlyst, the database company specialising
in the foodservice market, with equipment
numbers reviewed quarterly. Each quarter
subscribers receive an executive summary
report, highlighting trends and changes and
giving a top line commentary.
Industry Insight gives the type of detailed
market information that equipment suppliers
have been crying out for. Barker believes it will
become a vitally important component in many
companies’ sales, marketing and new product
development strategies.