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APRIL. 2021 | VOL. 16
Greg Campher on Easy José Coffee
Greg Campher, head of coffee at UK-based What has the impact on your
Easy José, recently spoke to The Guardian business been?
about his experience in Peru with the Luckily we got a heads up that it was
Mayni people. The harvest shade-grown coming and weʼd heard on the grapevine
coffee from under the canopy of trees, has what kind of response could be expected,
been said to have huge benefits for wildlife so we were prepared!
and the community.
We received 1500 orders online in 3 days
We also got to speak to Greg to hear more which was mind blowing and weʼve had
about his experience. over 50 wholesale enquiries, along with
emails from 15 other countries - itʼs been
amazing.
Did you manage the extra orders ok?
Just about - there were two days of
roasting until 2am and we had to pull in 6
extra pairs of hands but the team got
through it with an incredible attitude.
Have any new opportunities come
since the publication?
How did you come to get such great Weʼve been contacted by a handful of
coverage in The Guardian? other channels, including the BBC and
We were incredibly lucky with the coverage some other big publications - keep an eye
actually - a wonderful sustainability and out for some more coverage soon!
environmental journalist by the name of
Anna Turns picked up our story and called
me to find out more about the project. Anna
did her
research, speaking with Oliver at kew and a
handful of other NGO agencies and wrote
then piece. The response has been
incredible, truly humbling.
