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JUNE. 2021 | VOL. 18
Key findings:
• 50% are willing to pay a small amount
more on top of their bill (e.g. up to 10%
more) for sustainable services and
products.
• This rises to 64% for under 24s and
61% for 25-34s. This year has the potential to be an
important turning point in changing
• 27% are willing to pay significantly more the tide on single-use plastic pollution.
on top of their bill for sustainable At BRITA, we know we cannot recycle
services and products. our way out of the current waste
problem, which is why we work so
• This rises to 45% for under 24s and hard to champion reduction and reuse
34% for 25-34s. in order to support the important
principles of the waste hierarchy, and
• 67% would like restaurants to accelerate the transition to a circular
incentivise customers to be more economy.
sustainable (e.g. applying discounts for
drinking tap or filtered water or bringing Whilst plastic pollution is a really
their own reusable coffee cups and important topic for us, this year, we will
bottles). also be broadening our efforts to
champion sustainability; doing more to
• This rises to 73% for under 24s and promote the importance of the waste
83% for 25-34s. hierarchy, while also looking at
challenges around carbon emissions
In spite of its challenges, 2021 is going to and climate change. We look forward
be a really significant year for to sharing more on this work as it
environmental policy, with COP26 on the develops over the course of this year
horizon and the UK’s landmark and beyond.
Environment Bill expected to receive
royal assent as early as the spring.
To find out more about BRITA and
their sustainability iniatives visit:
https://www.brita.co.uk
