Page 18 - SBrewing(June2021)

Page 18 www.beveragestandardsassociation.co.uk

JUNE. 2021 | VOL. 18

United Baristas, in discussion with Tim Ridley

We recently spoke with Tim Ridley the Here is a video that covers why carbon dioxide
founder of United Baristas. equivalence is the best way to measure and
compare environmental impacts:
Tom said:

"I am really pleased to see growing interest
around sustainability. When I started United

Baristas I went all in on environmental
message and it failed to hit home, so we
reframed our services around the financial
benefits associated with doing these good
things."

He explained further: Let's talk about equipment...
Unfortunately, equipment is the worst for the
"I sense two things have happened over the coffee industry in regards to the environment.
past five years: Equipment makes up the majority of coffee’s
carbon footprint.
1. Is that the financial arguments have both

resonated and opened the door on the You can read more about this here:
environmental considerations https://unitedbaristas.com/articles/insights/202
0/06/hot-stuff-how-espresso-machines-cause-
2. There’s been a wider, growing global-warming/
environmental awareness. This has allowed
us to circle back round and make the

sustainability case across environmental,
financial and social fronts. It’s exciting times
for these issues and there is much work to
be done."

United Baristas Strategy
Firstly, they want to keep coffee equipment in
use for its full working life. There have been
hundreds if not thousands of machines change
hands on United Baristas Market. This is good
for both the parties in the sale – as well as the
environment.