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Page 12                                                         www.beveragestandardsassociation.co.uk


                                                                                  MAY / JUNE . 2022 | VOL.25


        Barista style drinks at the press of a button







                                                             In our experience at Novus Tea, we have found,
                                                             that improving the quality of the Tea improves the
                                                             volumes of tea at least four times over. With some
                                                             volumes in excess of 10 times that of the lower
                                                             quality Teas. Proving that the quality of the leaf
                                                             enhances the drinking experience.


                                                             Increases in quality must be conveyed through
                                                             pricing. Prices must be elevated alongside the
        The UK’s burgeoning coffee culture means that we     Coffee products (a Teapot can elevate the price
        have come to expect a lot more from our coffee       above a cup.) It is clear why the price has increased
        than we did just a few years ago. However, there     when the quality of the leaf is evident in their cup
        are times when there isn’t a barista on hand to      or pot. If you take the above price scenario, from
        prepare the drink, such as at the gym, in a car      the Allegra Coffee Report. There is a difference of
        showroom or even at the office. In these instances,  63p per cup, between Tea and Coffee. If a Coffee
        an automatic machine is the ideal piece of           Operator was able to bridge this difference as a
        equipment.                                           minimum expectation, by changing to premium

                                                             leaf teas, based on 100 customers a day,
        Bean to Cup machines is perfect for providing        hypothetically, this would yield additional revenue
        freshly made coffee, with all the taste that we have  of £23,000 pa. If you were able to double your
        come to expect from our drink of choice. The         volume, then £23k turns into £46k and so on.
        beauty of a bean to cup machine is that the drink
        is prepared simply at the press of a button.         And for those who choose not to drink a dairy
        Automatically grinding the beans, brewing the        milk? No problem! Necta’s Kalea Plus comes fitted
        coffee and steaming the milk results in a freshly    with a separate steam wand as standard, so you
        made, flavoursome drink, prepared exactly to each    can steam non-dairy milk without contamination
        consumer’s taste – and with the added benefit of     from the so-called “standard” milk kept in the
        complete consistency throughout.                     fridge. Alternatively, for those locations where
                                                             powdered milk is more convenient, Necta’s Krea
        With the milk foaming technology now available,      Touch can accommodate a powdered non-dairy
        bean to cup machines can prepare a drink that is     option, such as Oat Milk powder, keeping this
        barely distinguishable from one prepared by hand.    completely separate from the dairy milk canister
        The beauty of the Gaggia Milano, Necta and Saeco     and mixing chamber – again ensuring that there is
        ranges is that they have been designed from the      no cross-contamination of ingredients.
        ground up to deliver fresh milk-based drinks, such
        as a latte, cappuccino, flat white or even a simple
        americano with milk.


        Consumers currently spend on average £1.68 on a
        cup of Tea vs £2.31 on a Cappuccino or Latte. 53%
        of those drinkers would spend more on premium
        Tea.
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