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MAY / JUNE . 2022 | VOL.25
Barista style drinks at the press of a button
In our experience at Novus Tea, we have found,
that improving the quality of the Tea improves the
volumes of tea at least four times over. With some
volumes in excess of 10 times that of the lower
quality Teas. Proving that the quality of the leaf
enhances the drinking experience.
Increases in quality must be conveyed through
pricing. Prices must be elevated alongside the
The UK’s burgeoning coffee culture means that we Coffee products (a Teapot can elevate the price
have come to expect a lot more from our coffee above a cup.) It is clear why the price has increased
than we did just a few years ago. However, there when the quality of the leaf is evident in their cup
are times when there isn’t a barista on hand to or pot. If you take the above price scenario, from
prepare the drink, such as at the gym, in a car the Allegra Coffee Report. There is a difference of
showroom or even at the office. In these instances, 63p per cup, between Tea and Coffee. If a Coffee
an automatic machine is the ideal piece of Operator was able to bridge this difference as a
equipment. minimum expectation, by changing to premium
leaf teas, based on 100 customers a day,
Bean to Cup machines is perfect for providing hypothetically, this would yield additional revenue
freshly made coffee, with all the taste that we have of £23,000 pa. If you were able to double your
come to expect from our drink of choice. The volume, then £23k turns into £46k and so on.
beauty of a bean to cup machine is that the drink
is prepared simply at the press of a button. And for those who choose not to drink a dairy
Automatically grinding the beans, brewing the milk? No problem! Necta’s Kalea Plus comes fitted
coffee and steaming the milk results in a freshly with a separate steam wand as standard, so you
made, flavoursome drink, prepared exactly to each can steam non-dairy milk without contamination
consumer’s taste – and with the added benefit of from the so-called “standard” milk kept in the
complete consistency throughout. fridge. Alternatively, for those locations where
powdered milk is more convenient, Necta’s Krea
With the milk foaming technology now available, Touch can accommodate a powdered non-dairy
bean to cup machines can prepare a drink that is option, such as Oat Milk powder, keeping this
barely distinguishable from one prepared by hand. completely separate from the dairy milk canister
The beauty of the Gaggia Milano, Necta and Saeco and mixing chamber – again ensuring that there is
ranges is that they have been designed from the no cross-contamination of ingredients.
ground up to deliver fresh milk-based drinks, such
as a latte, cappuccino, flat white or even a simple
americano with milk.
Consumers currently spend on average £1.68 on a
cup of Tea vs £2.31 on a Cappuccino or Latte. 53%
of those drinkers would spend more on premium
Tea.