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Strategy

























            Challenge                                        and so forth. However, his/her suggestions
            This pertains to deep self-reflection and an intrinsic   seem at odds with the way things are preferred
            call to progressive action for realising the desired   in that person’s organisation. This could include
            interpretation of a successful career. It entails doing   encouragement to question the supervisor’s
            a thorough gap-analysis of current practices by   judgment in case of a better option, being bolder
            questioning/reviewing/assessing the conventions/  with voicing innovative ideas, not shying away
            norms/traditions/status-quo for accomplishing    from being the ‘rebel’ in case of employing
            desired goals/objectives and coming up with the   unconventional approaches to work, shedding the
            strategic imperatives that are aligned with the   ‘groupthink’ mindset to forge a distinct identity
            ‘personal’ and the ‘organisational’ vision and   buoyed by intrinsic talent and so on. Therefore, a
            mission.                                         more prudent course of action would be to rationally
              For example, a seasoned sales professional     evaluate the ‘on-ground’ realities of the current work
            used to conducting successful in-person sales    environment while charting the future course of
            primarily through product brochures/PowerPoint   action(s) by gaining information and expertise from
            presentations, might feel marginalised in a Digital   more ‘relevant’ sources and then applying one’s
            world that is gravitating towards the use of Virtual   own sound judgment in taking ‘sound and robust’
            Reality (VR)/Augmented Reality (AR)/holographic   decisions.
            projections in terms of gaining additional business
            by leveraging a heightened sense of the ‘customer   Consume
            experience’ factor. Therefore, unless he/she takes   This pertains to processing qualitative/quantitative
            a proactive interest in upgrading his/her skill set   data and gaining a good comprehension of the
            with respect to such technological innovations and   implications of operationalising a selected course
            reconfiguring the art of persuasion accordingly;   of action(s). It demands an ‘open’ accommodation
            there is a strong chance that he/she will be looking   of facts that frees the mind to the possibility of
            at increasingly slimmer prospects of a long and   alternative thinking. It involves doing research and
            prosperous career.                               gathering information with respect to costs/benefits
                                                             analysis for attaining a self-assuring comfort level
            Channelise                                       with respect to taking calculated risks.
            This refers to utilising the gap-analysis from the   For example, an enterprising marketing
            previous stage to explore, examine and study     professional reviews available literature and
            available options and narrowing focus on goals/  multimedia tools to study the prevailing trends,
            objectives/efforts/initiatives/measures that have   futuristic projections and views of associated
            the highest probability of success. It requires rising   experts to realise his/her own career prospects with
            above pre-conceived notions and the ‘noise’      respect to the evolving demands of the Digital age.
            generated from ‘solicited/unsolicited’ advice from   This could also include having informal discussions
            ‘well-wishers’/pseudo-experts that is not firmly   with prominent guidance counselors and talent
            grounded in facts and often floated during informal
            discussions.                                     management/HR Professionals for gaining insights
              For example, a retired family member with a    into charting a successful career within the chosen
            successful career before the Digital era suggests   profession or taking a calculated risk of switching
            a ‘proven’ path for steadily climbing the corporate   careers to stay relevant in the long run.
            ladder to a person involved with the tech industry.
            His/her advice might include not questioning the   Calibrate
            supervisor’s judgment, being careful with innovative   This refers to conditioning yourself in preparation
            ideas, reinforcing a ‘good soldier’ image, siding   for the consequences of taking the selected course
            with the majority, refraining from excessive limelight   of action(s) with respect to the previous stage. It


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