Page 15 - BE Playbook Final

The Five Senses

HOW TO BE
Creating the BE Experience

Sight Scent Taste Sound Touch

Sensory input is responsible for everything from first impression moments to major life decisions —

for example, the decision to make a home at a Greystar community. A living experience that goes
Beyond Expectations incorporates each of the five senses, across every interaction and in every

environment. In this section, you’ll find specific recommendations and suggestions around each one,
with ideas and examples for adapting them within your community.

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