Page 5 - PowerPoint Presentation

A brief overview of the new Guest

Reservation System program

The Guest Reservation System (GRS) will improve the way we price, offer, and
distribute inventory as well as how we engage your guests — making it even
more rewarding to book direct. At your hotel, GRS will continue transforming the

way we do business - streamlining countless business processes - enabling you
to spend more time doing what you do best, creating great hotels guests love.

The new functionality will be delivered to you as it is developed, starting with a
new User Experience to replace the core functionality of HOLIDEX Plus looking
®
ahead, followed by a new Guest Experience in 2018 which is expected to
include enhanced revenue-driving capabilities. Additional features and
functionality will be implemented over time.

At a glance, the major benefits of the GRS program include:

GRS V1 benefits:
 Improved hotel user experience for greater efficiency and ease of use.

 Solid infrastructure and cloud data storage through which we can “future proof” our
business as interconnected data becomes ever more important for revenue
management, channels, distribution, sales and beyond.
 Better pricing options differentiated by customer, product and channel

Future release benefits:
 Increased flexibility in the GRS platform, allowing us to plug and play with new and
existing technology systems more easily and cost-effectively.
 Richer shopping, booking and stay experiences for guests, with more personalization.
 Stronger brand differentiation via products that embrace brand messaging and
consistently connect to unique guest preferences tied to those brands.

We are approaching this as a total business transformation which demands
investing significant energy in upgrading our internal systems and processes to
reap the full benefits

© 2016 IHG 5
R Restricted information intended for IHG colleagues, NOT external vendors