Page 24 - Creating Value 2020

CREATING VALUE

I’M NOT CREATIVE – HOW CAN I significant Creative Value to the world
ADD VALUE? with their contributions.

The slower pace of life forced upon us The world is in “a great big scientific
all by quarantine has a massively experiment” where despite the distress
positive side to it that will benefit caused by the outbreak, people will try to
everyone, individuals, companies and look on the positive side. “The backdrop of
the world. illness is that humans look for positivity,
they channel creativity”, Ms Mann says.
Whilst the lockdown has reintroduced
boredom into our frenetic lifestyles, “Allow yourself to be bored and see it as
many people are now experiencing an something good. Embrace boredom and
explosion of creativity. Examples your mind will occupy itself. You could
abound across the media of home end up painting – or writing - a
based musical and dance productions, masterpiece.”
an upsurge in writing, painting,
fitness and creative solutions to work
and home based problems.

Dr Sandi Mann, a senior psychology
lecturer at the University of Central

Lancashire has identified that
boredom is the best breeding ground
for human creativity.

“Boredom is one of the most creative
forces – there are benefits to doing
nothing. You start thinking in novel
and productive ways,” she says “Get
through the pain barrier and discover
your creativity that is waiting to
emerge.”

Lockdown could turn out to be one of
the most creative times for humankind
says Ms Mann, author of The Science
of Boredom. After all, Shakespeare
allegedly wrote King Lear during a
plague, Sir Isaac Newton reportedly
formulated the theory of gravity in
quarantine to mention just two of the Embrace boredom - creativity will follow
many creative innovators who added

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