Page 6 - Creating Value 2020
P. 6

CREATING VALUE


              THOSE WHO ADD VALUE WILL                        Whether it’s because their time is eaten up
              SURVIVE AND THRIVE                               with a million other things in their lives, or
                                                               even worse, that they’ve accepted that the
              There are more than 7 billion people             pursuit simply isn’t possible.
              on this planet that breathe walk and
              talk just like you do, many with goals           Either way, to deliberately walk away from
              and objective very similar to yours.             what drives you is to turn your back on
                                                               something special. It’s like sitting on a
              Kind of overwhelming when you                    winning lottery ticket and to refuse to cash
              think about it.                                  it in.

              What makes you any different to                  Imagine if Beethoven hadn’t focused on
              anyone else? What makes you and                  music, if Steve Jobs had only committed a
              your situation exceptional?                      fraction of his time creating the MAC.
                                                               What if Thomas Edison and Henry Ford
              The answer is VALUE.                             had given up on their dreams to invent the
                                                               light bulb, moving pictures and the motor
              We all have a unique ability to bring            car? What would the world be like now?
              something different to the world,
              something valuable to offer.                     Thankfully they didn’t, they followed their
                                                               passions wholeheartedly.  They pursued
              This exists with every single person on          what they loved. They studied, they
              the planet. The question is will you             practised, they improved, they went ‘all-in’
              allow yourself to be that person?                and in so doing they each made something
                                                               the human race had never seen.
              Are you brave enough to pursue your
              passion?. To turn it into something              There’s a point in every persons life when
              meaningful?                                      the light bulb turns on. Maybe it’s a
                                                               realisation that the commute to that job
              It’s the pursuit of passion that will            isn’t fulfilling, or that the time spent
              allow you to thrive. Where you thrive            hanging out with friends could have been
              you innovate and where there’s                   redirected at something else, improving a
              innovation there’s value.                        craft.

              Not only for yourself. Not only are              There will come a time when you will
              you fulfilling your own aspirations,             realise that your focus was misdirected,
              you’re providing a gift to the world.            that you let what you love fall to the
                                                               wayside.
              The sad truth is, and this is no secret,
              is that it’s not uncommon for people             Hold your head up, look around and seek
              to avoid doing what they’re                      out what makes you feel alive.

              passionate about. Why would they?




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