Page 104 - International Marketing

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106 International Marketing BRILLIANT'S

Introduction
An export order has to be processed to meet the requirements of
materials required by the importers. The export order must be processed
as expeditiously as possible so that the buyer can receive the materials
on time, as per their delivery schedules and also conforming to the
specifications stipulated by them. In processing an export order, some of
the important steps required to enable a businessman to undertake export
business which are:
1. Registration with Export Promotion Council: An exporter should
get himself registered by making an application on the prescribed form
with an export promotion council related to his main product line of exports.
If there is no EPC, registration may be done with the Regional Licencing
Authority concerned. Some of the important registering authorities are
Export Promotion Council, Commodity Boards, the Marine Products and
Agricultural and Processed Food Products. Export Development Authorities,
Jute Commissioner, Khadi and Village Industries Commission, State
Directors of Industries, Development Commissioners of Foreign Trade
Zones/Export Processing Zones and the Federation of India Export
Organizations. Once an exporter has been registered, the registration
shall remain valid for system Registered Exporters have to submit quarterly
reports about exports made by them.
2. Importer/Exporter Code Number: Every person importing or
exporting goods is required to obtain an importer/exporter Code No. from
the Regional Licencing Authority concerned. Customer Authority shall not
allow clearance of goods to an importer Exporter who does not possess a
valid importer Exporter Code Number Application for allotment of Importer/
Exporter Code No. should be made in duplicate, in the prescribed form to
the regional Import Trade Control Licencing Authority concerned Code
Number alloted to a person is valid for import export of any commodity by
the person. It is compulsory for the importer/exporter to quote his Code
No. in the relevant Bill of Entry/Shipping Bill.
Export Procedure
The following are the various stages of processing export order:
Stage-I
The foremost responsibility of the exporter is to scrutinise the export
order with reference to the terms and conditions of the contract. It is one
of the most crucial stage. All subsequent actions and reactions will depend
on the terms and conditions of the export contract. It should be ensured
that the contract has been entered into in accordance with the prevalent