Page 11 - International Marketing

NPP

Q.33. Briefly discuss factors that must be taken into account while
dividing the type of distribution channel for Indian agricul-
tural products in overseas markets? [MBA(FT) 2007]
OR
Enumerate the factors which affect the international chan-
nels. 208

PRODUCT PROMOTION
Q.34. How are products promoted in the international market?
Explain the various methods.
OR
Discuss the various tools used for promoting a product in
the international market. 210
FAIRS AND EXHIBITIONS

Q.35. Write a note on “Promotion of Products with the help of
trade fairs and exhibitions. In overseas market.”
[MBA 2012]
OR
How will you prepare your company’s participation plan for
International Trade fairs/Trade shows/Exhibitions?
[MBA (FT) 2007]
OR
Write a short note on Promoting Product through trade fairs
and exhibitions-conceptual difference. [MBA (FT) 2004] 219

5. Export Management

LETTER OF CREDIT
Q.36. Write an essay on: Role of letter of credit in Export- Import
transactions with its working mechanism and types.
OR
What is a Letter of Credit? Explain its different types and
enumerate the document that a letter of credit must ac-
company. [MBA (FT) 2008]

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