Page 10 - International Marketing
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NPP
METHODS OF PRICING
Q.27. What are the various methods of product pricing in interna-
tional market? 183
Q.28. Discuss “cost based pricing”, “market oriented pricing” and
“break even pricing” as methods of international pricing.
[MBA(FT) 2009] 185
TRANSFER PRICING
Q.29. Define transfer pricing with recent examples and implica-
tions. [MBA(FT) 2007]
OR
Write a short note on: Transfer pricing and its examples.
[MBA(FT) 2005]
OR
Write short note on: Transfer pricing and its international
marketing implications. [MBA(FT) 2004] 188
DUMPING
Q.30. Why “Dumping” pricing strategy is discarded by domestic
marketers? [MBA-2011]
OR
Write a short note on: ‘Dumping as a pricing strategy and
recent Indian Experiences’. [MBA(FT) 2007, 2005, 2004] 193
DISTRIBUTION CHANNEL DECISIONS
Q.31. Write a short note on: Distribution channel decisions with
respect to international marketing. [MBA (FT)- 2006]
OR
Write a short note on: “Distribution channels in overseas
market.” [MBA(FT)- 2004] 198
Q.32. Describe briefly the main channel of distribution used in in-
ternational market. Which one would you recommend for the
product of a small manufacturer and why? [MBA(FT) 2008]
OR
Describe international distribution channels and distinguish
between direct and indirect channels. [MBA(FT) 2009] 200
Brilliant’s/International Marketing/11