Page 9 - International Marketing

NPP

PRODUCT STRATEGY
Q.24. Do you agree that “Product adoption is must” in present
environment? [MBA(FT) 2007, 2004]
OR
State the difference between product standardization and
adaptation.
OR
What are the different product strategies adopted in the
international market? 167
INTERNATIONAL PRODUCT LIFE CYCLE

Q.25. Discuss briefly the following stages involved in International
Product Life Cycle framework for the initiating country:
(i) Local Innovation
(ii) Overseas Innovation
(iii) Maturity
(iv) Worldwide Imitation
(v) Reversal
Also provide suitable diagram of above stated concept.
OR
“International Product Life Cycle (I.P.L.C.) of a Product dif-
fers from country to country.” Explain in brief. Discuss vari-
ous phases of I.P.L.C.? Provide diagram. [MBA-2011]
OR
Define “International Product Life Cycle” (IPLC) concept.
Discuss various products related strategies in overseas
market. [MBA(FT) 2009, 2004] 171
PRICING DECISIONS

Q.26. Which factors affect the “Pricing Policy Decisions”
in overseas market? Prepare a list of these factors and de-
scribe any five factors. [MBA 2011]
OR
Write a short note on: Pricing Decisions for overseas mar-
ket. [MBA(FT) 2008] 180

Brilliant’s/International Marketing/10