Page 8 - International Marketing

Q.20. “The structure of International marketing organization is
decided on the basis of geographical locations, function
and products.” Given this statement, discuss different
international marketing organization structures with their
relative advantages and disadvantages.
[MBA (FT) 2009, 2004]
OR
Discuss the various types of organizational structures in
the foreign market. [MBA (FT) 2008] 136
INTERNATIONAL MARKETING COMMUNICATION
Q.21. Define “International Marketing Communication”? Discuss
any five major issues (with related precautions) involved in
International Marketing Communication? [MBA 2011]
OR
Write short note on International Marketing Communica-
tion. NPP
[MBA(FT) 2008] 141

MANAGING INTERNATIONAL SALES FORCE

Q.22. Write note on: Natives vs. Expatriates vs. TCNs in over-
seas sales force. Which one you prefer and why?
[MBA(FT) 2007]
OR
Write a short note on: International sales force manage-
ment categories and precautions in their recruitment and
selection. [MBA(FT) 2005] 147

4. Overseas Market

PRODUCT

Q.23. Define Product and disucss the various characteristics of
product.
OR
Discuss the various stages in the new development of the
product. 161

Brilliant’s/International Marketing/9