Page 3 - International Marketing
P. 3
NPP
Contents
1. Introduction to International Marketing
CONCEPT OF INTERNATIONAL MARKETING
Q.1. Define International Marketing. [MBA 2012]
OR
What do you mean by International Marketing?
[MBA(FT) 2008]
OR
Define International Marketing. Discuss in brief the nature
and scope of international marketing. [MBA(FT) 2004]
21
NEED OF INTERNATIONAL MARKETING
Q.2. What are the necessities of effective International Market-
ing?
OR
Explain the need of effective International Marketing. 25
SIGNIFICANCE OF INTERNATIONAL MARKETING
Q.3. What are the benefits of International Marketing?
[MBA 2009]
OR
Describe the significance of international marketing in this
era of globalization. [MBA(FT) 2008]
OR
What is the significance of international marketing?
[MBA(FT) 2006] 27
DOMESTIC AND INTERNATIONAL MARKETING
Q.4. How International Marketing is different from Domestic
Marketing? Explain. [MBA 2011]
OR
Discuss critically: “In one sense international marketing
does not differ from domestic marketing. It involves the same
Brilliant’s/International Marketing/4