Page 3 - International Marketing
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                               Contents



                                 1. Introduction to International Marketing


                                      CONCEPT OF INTERNATIONAL MARKETING
                             Q.1.   Define International Marketing.         [MBA 2012]
                                                           OR
                                    What do you mean by International Marketing?
                                                                        [MBA(FT) 2008]
                                                           OR
                                    Define International Marketing. Discuss in brief the nature
                                    and scope of international marketing.  [MBA(FT) 2004]
                                                                                          21
                                        NEED OF INTERNATIONAL MARKETING
                             Q.2.   What are the necessities of effective International Market-
                                    ing?
                                                           OR
                                    Explain the need of effective International Marketing.  25
                                   SIGNIFICANCE OF INTERNATIONAL MARKETING

                             Q.3.   What are the benefits of International Marketing?
                                                                            [MBA 2009]
                                                           OR
                                    Describe the significance of international marketing in this
                                    era of globalization.               [MBA(FT) 2008]
                                                           OR
                                    What is the significance of international marketing?
                                                                        [MBA(FT) 2006]    27

                                    DOMESTIC AND INTERNATIONAL MARKETING
                             Q.4.   How International Marketing is different from Domestic
                                    Marketing? Explain.                     [MBA 2011]
                                                           OR
                                    Discuss critically: “In one sense international marketing
                                    does not differ from domestic marketing. It involves the same
                                            Brilliant’s/International Marketing/4
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