Page 4 - International Marketing

NPP

basic marketing tools, concepts techniques and know how.
Differences arise in terms of applications of these
fundamental domestic marketing practices to international
markets which are characterized by complex environment
differences and conditions.” [MBA(FT) 2007, 2005]
OR
Explain as to how international marketing is different from
domestic marketing. [MBA(FT) 2006] 30

PROCESS OF INTERNATIONAL MARKETING
Q.5. Write a short note on: ‘Process of International Marketing’.
[MBA (FT) 2009]
OR
What are the different steps involved in the process of Inter-
national Marketing? 32

CONCEPT OF FOREIGN TRADE
Q.6. What is International Trade? Discuss its importance.
OR
Explain the basis of International Trade.
OR
What is International Trade? Explain its basis. 34

THEORIES OF INTERNATIONAL TRADE
Q.7. Discuss theory of Human Capital and theory of Identical
Preferences. [MBA-2012]
OR
Write detailed note on: Any three foreign trade theories.
[MBA-2011]
Eluclidate the different theories of International Marketing
with the help of suitable example. [MBA (FT) 2009]
OR
Write short note on: Basic of International Trade.
[MBA(FT) 2008]
OR
Explain the theory of comparative advantage.[MBA (FT) 2007] 36

Brilliant’s/International Marketing/5