Page 5 - International Marketing

NPP

EPRG FRAMEWORK
Q.8. Discuss the “EPRG” concept of International Marketing.
[MBA 2012]
OR
The EPRG framework has implications for the strategy
formulation process. Explain with the help of examples.
[MBA(FT) 2007] 45

2. International Marketing Environment

ANALYSIS OF INTERNATIONAL MARKETING
ENVIRONMENT
Q.9. Define International Marketing Environment. Point out the
various environmental factors which affect overseas market
entry decisions. [MBA (FT) 2009]
OR
Define International Marketing Environment. Point out vari-
ous environmental variables which affect overseas market
entry decisions. Given the socio-culture environment of
Saudi Arab. Discuss the environmental implications you
would anticipate for:
(a) Consumer fashion product (cosmetic goods)
(b) Consumers durable product (Electronic goods)
[MBA (FT) 2004] 53

EXIM POLICY 2009-2014
Q.10. Explain the features of current export-import policy of India.
[MBA-2012]
OR
Write a detailed note on: India's current export-import policy.
[MBA-2011]
OR
Write a short note on India’s Export-Import policy and its
features. [MBA(FT) 2004, 2005,2006, 2007, 2009] 61

Brilliant’s/International Marketing/6