Page 195 - International Marketing

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BRILLIANT'S Overseas Market 197

sectors which can afford organized and structured lobbying. In some of the
cases, it has been seen that although the domestic sector seeking
enforcement of such an NTB does not require any protection as it is financially
healthy and quite competitive from global point of view but they do lobby to
continue with their market control mechanism.
An extremely wide variety of product types are affected by anti-
dumping cases. Whilst a number of them are industrial goods (e.g.
chemicals or steel products) there are also a lot of consumer goods. The
anti-dumping measures currently in force against consumer products and
the exporting countries affected include:
Consumer products Exporting Countries (Affected)

Cotton bed linen Egypt, India, Pakistan
Bicycles China, Indonesia, Malaysia, Thailand, Taiwan
Footwear China, Indonesia, Thailand
Leather handbags China
Lighters Japan, China, Mexico, Philippines, Thailand,
Taiwan
Microwave Ovens China, Malaysia, Korea, Thailand
Personal Fax Machines China, Japan, Korea, Malaysia, Singapore,
Taiwan, Thailand
Color Televisions Malaysia, Singapore, Thailand, Korea, China

Obviously, many, indeed most, of the other anti-dumping measures
in force against industrial products will also affect consumers, albeit perhaps
more indirectly. An anti-dumping investigation can often result in quite
high levels of duty which in turn should have a significant impact on price
levels. In practice, it can also restrict the choice available to consumers
where the duty is sufficiently high to effectively exclude the imports
concerned from the Community market. For example, the duty on leather
handbags from China is 38%, whilst that on fax machines ranges from 6%
to 89.8 % depending to the specific exporter with an average for the
specifically named exporters of 14.2%.
Antidumping measures are taken to ensure fair trade and provide a
level- playing field to domestic players. A country initiates antidumping
probe to check if its domestic industry has been hurt because of a surge
in cheap, or below normal costs, imports. It is also not a measure to