Page 7 - FY18 Advanced Services Strategic Plan
P. 7

Strategic imperatives
















                   Earn trusted advisor                       Accelerate emerging                 Deliver market leading profitability
                     status and drive                        technologies and grow                  through technology, tools, and
                   customer outcomes                             core products                                 expertise




             Advanced Services is a key enabler         Advanced Services is at the forefront       Advanced Services will continue to
             of customer relevance and intimacy.       of driving the adoption of our emerging      drive improvements to our margin
             By increasing advisory services, we       technologies to ensure our customers          by investing to bring value to our
            can enable our customers to leverage       and help our customers transition their         customers and enable us to
              technology to meet their business        core networks to ensure they provide         efficiently leverage our resources
            objectives, establishing Cisco as a key      the security, speed and efficiency          and deliver services unavailable
               partner in their digital journeys.            needed in a digital world.                  from our competitions.




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