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Chapter Two: Research

Benchmarking/Competitive Brands

Competitors for this project, which aims to increase patient-provider interaction, are
not traditional competitors, but similar healthcare institutions, physical therapy
clinics, and hospitals, as they all aim to optimize treatment.

RESEARCH PROJECT

Physiotools Trainer

Competitive Analysis

All the apps I researched primarily emphasized streamlining workflow and providing
patient with access to exercise resources. Some also focused on educating physio-
therapy students, particularly on body anatomy, to support learning and skill devel-

opment in the field.
Physiotutors

However, during my literature review prior data analysis, I identified a crucial
aspect: the concept of patient-centred care. This approach prioritizes the patient 's
preferences, which I believe should be central to any ultimate solution.

In my view, the ultimate solution shouldn't merely offer exercise access, it should

be adaptable based on patient preferences and serve as a liaison between the
patient and the treatment provider . It should leverage modern technology to engage
patients emotionally and enhance their treatment adherence and outcomes

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