Page 4 - WOM August 2018_FINAL_SPREADS_Neat

CONTENTS

THIS ISSUE SPRING 2018

ON THE
4 EDITOR’S NOTES 34 SHOULD YOU BUY
THAT DENTAL PRACTICE
6 SECOND TO NONE COVER FOR SALE?
More than just a
service network. 36 MAKE YOUR
We talk to WEBSITE SMILE
16 177% RETURN ON STAFFORD HAMILTON Renovate your digital shopfront. 24 20
INVESTMENT about changing the way we do business
How to generate greater 44 PROGRESSING YOUR
returns for you practice. 10 PRACTICE WITH

20 ENHANCED BIOFILM AESTHETICS 44 EDITOR-IN-CHIEF
Shaun Scully
How to best harness the
MANAGEMENT WITH booming market of injectables.
AIR POLISHING CONTRIBUTORS
By Mary Mowbray. 50 ALWAYS READ Simon Hills-Johnes
THE LABEL Ian Hopkins
22 CORE PRACTICE Are the chemicals you use every Stafford Hamilton
An easy-to-use system day, safe for everyday use? Mary Mowbray
that helps a dentist 36 Wim Hof
manage their practice. 52 EFFECTIVE DIGITAL Joe Brown
MARKETING STRATEGIES Marton Jakab
24 I C E M A N FOR DENTISTS Pam McKean
From personal tragedy Nicholas Dogulin
to changing lives. 54 COPY FOR CATCHING Gary Bird
AND KEEPING Jurgen Kuhefuss
30 SHOULD I REFURBISH CUSTOMERS
OR RELOCATE MY 3 Tips to Improve GRAPHIC DESIGNER / PUBLISHER
DENTAL PRACTICE? Your Marketing and Melissa Riddell
Communications.
32 MEETING OF MINDS 6 ADVERTISING
Navigating salary negotiations. 56 ADVERTISE WITH 32 For advertising details
WORD OF MOUTH please contact:
DIGITAL DENTAL shaun@wordofmouthmagazine.com.au

2 WORD OF MOUTH SPRING 18 WORD OF MOUTH SPRING 18 3