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ISSUE 4 SPRING 2018
EDITOR’S
NOTE
A MAGAZINE DESIGNED FOR YOU
he dental
industry in
T Australia
has become
increasingly
competitive.
Multiple
practices are
popping in every
suburb, universities are swelling
with students, patients are still
reluctant to visit their dentist and
everyone is looking for an edge
to find new clients, keep their
business and grow their practice.
So, what differentiates you from
the practice down the road and why
would someone seek you out? How
would they find you? What sort of
experience would they have when
they enter your practice and what
incentive/reason do they have to see
you again?
These are the questions Word of
Mouth Magazine asks itself before
every edition. Putting ourselves in your
shoes and trying to find the answers
to your patients’ needs. In posing
these questions, we also came to
realise the need for our magazine to
evolve. It needed to better cater to
your needs.
For this reason, Word of Mouth
has moved to a completely digital
4 WORD OF MOUTH SPRING 18
THE
ICEMAN
Wim Hof takes you beyond
your physical & mental limits
showcases it’s new CALCULATOR
NO MORE
DR CROSS
GRINDING,
SHOWS YOU
RECRUIT
SMART
HOW TO KEEP
REVENUE IN
HOUSE WITH
THIS SIMPLE
DIGITAL
REVOLUTION
Word of Mouth
digital platforms and SOMEONE For your
BANK ON
the benefits for you
CREDABL
PITFALLS CAN BE AVOIDED WITH THE RIGHT PARTNER
up the finance food chain and taking priority of place.
We talk to STAFFORD HAMILTON about dentists moving NSK repairs
send it to
platform, with three levels of content many years in the industry, I worked
for your convenience: my way up to the role of Sales Director
DENTAL MAGAZINE: a quarterly and Head of Creative for Nova 96.9
digital magazine and smooth fm in Sydney. In 2015, I
EDM’s: weekly newsletters with the made the jump to run my own media NSKTech
hottest offers, market trends and CPD buying agency, which I still run and
courses operate to this day.
Website: wordofmouthmagazine
In this edition, we have a wide MELISSA RIDDELL
range of articles; from Wim Hof, The Publisher / Graphic Designer
Iceman, Melag’s service guru – Ian Without Melissa, none of this
Hopkins, the impact of taking your happens. Her experience is integral
3D imaging in-house, the best tips for to pull this magazine together. She
digital marketing, salary negotiations has worked with some of Australia’s
and figuring out when to refurbish best-known magazine labels for the
your practice versus when to relocate. past 10 years, working as a graphic
In our feature, we spend time with designer with Marie Claire, Take
Stafford Hamilton, the founder of That, Women’s Day and Madison
Credabl an independent finance Magazine. She also worked as the
company that works within the niche Deputy Art Director for Shop Til You
medical industry. He showcases Drop. Prior to working with Word
his wealth of knowledge and of Mouth, she was working as a
understanding of the needs of dentists freelance Graphic Designer.
and their practices. Once again, I thank you for taking
I also wanted to take the time to the time to engage with us.
introduce to you the small team at Happy reading.
Word of Mouth:
SHAUN SCULLY
Editor-In-Chief
I have worked in media and advertising NSK Oceania Pty Ltd
for the past 15 years. Starting out in Shaun Scully
radio, I have worked across Outdoor, Editor in Chief www.nskoceania.com.au
Out of Home and magazines. After Word of Mouth Magazine
Product Information | Technical Support
Unit 12 / 809-821 Botany Road, Rosebery, NSW 2018
Freephone: 1300 44 33 21 Email: info@nskoceania.com.au
WORD OF MOUTH SPRING 18 5